Our Insurance Advisors are working from home and are available at their usual phone numbers and email addresses. You can now visit our offices for payments, document signing, and assistance getting in touch with an Insurance Advisor.

To visit our Pandemic Relief Resources page Click Here

Welcome to The Standard Insurance

Providing insurance, protection and advice to Northwestern Ontario since 1897.

Smith & Associates has combined its strength with that of The Standard Insurance Brokers. This merger, which comprises many benefits to our customers, first and foremost enables us to keep serving you the way we always have – the same people you know, the same offices and the same local knowledge and industry-leading expertise.

Other than our logo, what's changed?

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Being part of a larger local team enables us to negotiate more strongly on your behalf with insurance providers, leading to increased insurance options at more competitive prices.

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We can now offer you a broader range of insurance products, including more specific and comprehensive insurance coverage.

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With access to enhanced technology, we can now work more efficiently and effectively to ensure your peace of mind.

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As part of The Standard Insurance family, we are supported by a strong network of Ontario insurance specialists, so we can focus more on doing what we do best: protecting your future.

We look forward to celebrating our new name and sharing these benefits with you, while continuing our legacy of warm, personalized expert service.

About The Standard Insurance

Our History

Since 1897, The Standard Insurance has served residents and business owners in primarily Northwestern Ontario with all areas of general insurance. We are our region’s longest-standing insurance brokerage firm. Today, we have 7 offices that provide the full spectrum of insurance products to residents and businesses in Kenora, Dryden, Red Lake, Sioux Lookout, Flin Flon and Creighton. We are thrilled to now serve Thunder Bay as well.


Under the new name of The Standard Insurance, we are proud to provide the same services we always have – with more specific and comprehensive coverage options and more competitive pricing than ever before. Please review the list of business and personal insurance categories below, and contact us with your questions or to request a quote.

  • Auto insurance
  • Aviation insurance
  • Business insurance
  • Builder’s risk insurance
  • Commercial insurance
  • Special events insurance
  • Farm insurance
  • Group insurance
  • Home insurance
  • Motorcycle insurance
  • Outfitters insurance
  • Pet insurance
  • Recreational vehicle insurance
  • Resort insurance
  • Seasonal property insurance
  • Tenants insurance
  • Tourist insurance
  • Watercraft insurance