About The Standard

Located in the heart of Canada, Winnipeg is the capital of Manitoba and home to a huge variety of shopping, restaurants, and entertainment, featuring an extremely rich history.

Our team of local insurance advisors are familiar with everything that makes Manitoba unique. You can count on us for expert advice on insurance that provides you with the coverage that suits your needs.

We also have partnerships with some of the top insurance providers in Canada so you can be confident that you are getting the most complete coverage at the best value.

Car Insurance

In Manitoba, Car Insurance is issued through Manitoba Public Insurance (MPI). The Standard partners with MPI to ensure our clients are covered while driving or storing their vehicle. Insurance for your vehicle will protect you from large financial costs in the event of a collision or vandalism.

You can rest assured that you are covered for:

  • Collisions
  • Emergency Services or Towing
  • Uninsured Driver Protection
  • Liability

Business Insurance

Owning a business comes with many unique challenges. The Standard can provide you with expert advice to help you mitigate risk and provide you with the right coverage to protect your property and its assets.

Our Business Insurance products include:

Financial Services

Whether you’re looking to begin saving for your retirement or want to set up a savings account for your next vacation, our knowledgeable financial advisors can provide you with the tools you need to start planning. We offer a wide range of solutions perfect for individuals or businesses.

Come to us for assistance with:

  • RRSPs
  • RESPs
  • TFSAs
  • Investment
  • Life Insurance
  • Group Benefits

Specialty Insurance

The Standard offers a range of specialty insurance products that will suit the needs of anyone personally or with their business.

Specialty insurance products cover:

Travel Insurance

When travelling outside of Canada, it’s important to ensure you’re covered in the event of a medical emergency or encounter issues with your travel plans in some capacity. The Standard works with top national advisors to get you the coverage you need while you’re out of the country.

Travel Insurance will protect you from costs associated with:

  • Illness or Injury
  • Lost Luggage Replacement
  • Alternative Accommodations
  • Transportation

Contact The Standard Insurance to Learn More

Our insurance advisors are knowledgeable, friendly, and always on your side. They’ll negotiate to get you the best deal and the coverage you need. We’re available any time, so you can rely on us for service or support in the event of an emergency.

Give us a call today at 1-844-936-3216.


At The Standard Insurance, we pride ourselves on our long-lasting commitment to act as an advocate for every single one of our clients. Our success is measured by their experience and satisfaction:

I had a wonderful experience with Nicolle, I had some issues with my Insurance policy and Nicolle straightened them up immediately. THANKS AGAIN NICOLLE !


Callie stepped up and provided a very professional service and responded to all our questions in a timely manner. We highly recommend Standard Insurance Brokers

Jim & Nicole D

The agent, Celeste, was very prompt with her responses. She was able to source a favorable and economical premium compared to what I had. Very good service so far.

Oral & Pauline D

The ladies that work here are great! So sweet and kind! Thank you for the A+ customer service

Shelly J

Jada is my broker and she is excellent at what she does!!


The Standard Insurance is great to deal with and all the staff and agents are very friendly and helpful. Of course they cover everything including e-bikes if you want it! I like how they offer different payment options and are very eager to help with whatever your needs are! I have been a client with Standard Insurance since 2009 and totally happy with the service I receive from them!


Very good. Very Professional. Very knowledgeable..

Hugh M

Joanne was one of the best person among all the other brokers in TBay. The way she handled everything to find a perfect quote for me and she was completely customer satisfactory. I was not able to get a perfect quote yet she was impressive.


Joanne is hands down an amazing broker as is the rest of the group. Great people work hard for the best rates. They are like family!

Jen B

I called Sarah in urgent need of home insurance around 3pm on June 11, 2018. She went above and beyond for me and got things done quick and easy. My situation was so stressful and she turned that around and gave me the services I needed. Definitely gained a long term customer. Thank you again Sarah!

Nick M

We could not be happier with the service and sense of family we have felt since insuring our resort/lodge with Barry and the team at The Standard in Kenora. We have since moved our commercial vehicle policies over to them as well. I would highly recommend The Standard for anyone needing commercial business insurance in their coverage area. How many resort/lodge policies holders are facing a premium hike this year? We're not because the planned policy premium increase has been cancelled due to the difficult position our industry is facing. When your insurer and underwriter understand your business at that level, you know you are in good hands.

Justin G

Contact The Standard Insurance

Contact us to receive trusted advice from one of our Licensed insurance brokers Specialists. We are ready to provide more information and answer all of your questions.

Call Us at 1-844-969-8199 Today
Speak With An Expert


Request a Quote

Please provide your contact information and one of our licensed insurance brokers will contact you to discuss your needs.