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Your Trusted Insurance Brokers

Products & Services

Our array of products and services are defined to ensure your piece of mind, in a crisis or on a usual day. Whatever your needs are, our highly skilled agents will work diligently finding you the right coverage, negotiating with insurance providers on your behalf and ensuring you fully understand the process and solutions.

Home Insurance

For many of us, our home is the largest investment we make in our lifetime. This investment extends beyond our home’s physical structure and our...

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Home Insurance

Auto Insurance

When it comes to selecting your policy, The Standard puts you in the driver’s seat. We will negotiate with insurance carriers on your behalf to...

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Auto Insurance

Life Insurance

In the event of an untimely death, you can make sure your loved ones are protected with the right life insurance policy.

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Life Insurance

Commercial Insurance

We are Northwestern Ontario, Manitoba and Saskatchewan business insurance experts. At The Standard Insurance, we understand the needs, risks and...

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Commercial Insurance

Financial Services

Plan for your future. The Standard Financial Advantage offers an extensive range of innovative products from Canada’s leading insurers.

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Financial Services

Specialty Insurance

When other business insurance isn’t the right fit, we offer unique insurance products specific to Resorts, Architects & Engineers, Agricultural...

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Specialty Insurance

Travel Insurance

Travelling is exciting, but in this day and age it’s crucial to have insurance wherever you go. From illness and injury to lost luggage and flight...

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Travel Insurance

Products & Services

Our array of products and services are defined to ensure your piece of mind, in a crisis or on a usual day. Whatever your needs are, our highly skilled agents will work diligently finding you the right coverage, negotiating with insurance providers on your behalf and ensuring you fully understand the process and solutions.

Home Insurance

For many of us, our home is the largest investment we make in our lifetime. This investment extends beyond our home’s physical structure and our...

Read More
Auto Insurance

When it comes to selecting your policy, The Standard puts you in the driver’s seat. We will negotiate with insurance carriers on your behalf to...

Read More
Life Insurance

In the event of an untimely death, you can make sure your loved ones are protected with the right life insurance policy.

Read More
Commercial Insurance

We are Northwestern Ontario, Manitoba and Saskatchewan business insurance experts. At The Standard Insurance, we understand the needs, risks and...

Read More
Financial Services

Plan for your future. The Standard Financial Advantage offers an extensive range of innovative products from Canada’s leading insurers.

Read More
Specialty Insurance

When other business insurance isn’t the right fit, we offer unique insurance products specific to Resorts, Architects & Engineers, Agricultural...

Read More
Travel Insurance

Travelling is exciting, but in this day and age it’s crucial to have insurance wherever you go. From illness and injury to lost luggage and flight...

Read More

Why The Standard Insurance?

PERSONALIZED
EXPERT ADVICE

A team of licensed advisors at your disposal, providing technical consultation about your personal or business insurance needs, and helping you find the insurance that is right for you.

24/7 SUPPORT
AND ADVOCACY

Your proactive, responsive and highly reliable team at The Standard, are one phone call away when you need us.

INDUSTRY-SPECIFIC
EXPERTISE

From travel, auto, home and tenant insurance to business specialty sectors such as municipal liability, professional liability, and aviation insurance, we have the expertise you need.

TRANSPARENT
PRICING

As your insurance brokers, we will negotiate with insurance companies on your behalf to secure the most comprehensive coverage for your needs, at the best possible value and present options to you in transparent quoting.

Champions for Every Client

Since 1897, The Standard Insurance Brokers Ltd. has served our communities in Northwestern Ontario, Manitoba and Saskatchewan in all areas of insurance, including:

  • Home insurance
  • Auto insurance
  • Tenants insurance
  • Seasonal property insurance
  • Farm insurance
  • Commercial insurance
  • Business insurance
  • Motorcycle insurance
  • Watercraft insurance
  • Recreational vehicle insurance
  • Aviation insurance
  • Tourist insurance
  • Resort insurance
  • Outfitters insurance
About The Standard Insurance

Rooted In Our Community

Since our humble beginnings in 1897, we have operated as an integral part of our communities, investing in the places we live and work, and supporting our staff in their community involvement.

A key pillar of our success comes from being deeply ingrained in the concerns and needs of the communities in which we live and work. Participating in our communities makes us proud of who we are and what we do. It also allows us to better understand our clients’ needs, more than firms who aren’t from around here.

We truly are a part of the fabric and foundation of central Canada.

At The Standard Insurance, we pride ourselves for our long-lasting commitment to act as an advocate for every single one of our clients. Our success is measured by their experience and satisfaction:

I had a wonderful experience with Nicolle, I had some issues with my Insurance policy and Nicolle straightened them up immediately. THANKS AGAIN NICOLLE !

TR
T

“Callie stepped up and provided a very professional service and responded to all our questions in a timely manner. We highly recommend Standard Insurance Brokers.”

Jim & Nicole D
J

“The agent, Celeste, was very prompt with her responses. She was able to source a favorable and economical premium compared to what I had. Very good service so far.

Oral & Pauline D
O

“The ladies that work here are great! So sweet and kind! Thank you for the A+ customer service”

Shelly J
S

“Jada is my broker and she is excellent at what she does!!”

NS
N

“The Standard Insurance is great to deal with and all the staff and agents are very friendly and helpful.
Of course they cover everything including e-bikes if you want it! I like how they offer different payment options and...”

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T K
T

“Very good. Very Professional. Very knowledgeable..”

Hugh M
H

“Joanne was one of the best person among all the other brokers in TBay. The way she handled everything to find a perfect quote for me and she was completely customer satisfactory. I was not able to get a perfect quote yet she was...”

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Beni
B

“Joanne is hands down an amazing broker as is the rest of the group. Great people work hard for the best rates. They are like family!”

Jen B
J

“I called Sarah in urgent need of home insurance around 3pm on June 11, 2018. She went above and beyond for me and got things done quick and easy. My situation was so stressful and she turned that around and gave me the services I...”

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Nick M
N

“We could not be happier with the service and sense of family we have felt since insuring our resort/lodge with Barry and the team at The Standard in Kenora. We have since moved our commercial vehicle policies over to them as...”

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Justin G
J

Find out more about the newest in insurance and protection, and gain insights for ways to protect yourself and your assets.

30 Nov 2022
Together 125 Grand Prize Winner: John M....

This year, to celebrate our 125th Anniversary  we invited our clients and friends in the community to share their stories and... Read More

30 Nov 2022
Together 125 Runner Up: Karen L.

2022 marked our 125th Anniversary. Read More

30 Nov 2022
Together 125 Runner Up: Judy B.

This year, we're celebrating our 125th Anniversary. Read More

30 Nov 2022
Together 125 Runner Up: Shyler H.

This year, we're celebrating our 125th Anniversary. Read More

  • Kenora
  • Winnipeg
  • Creighton
  • Dryden
  • Flin Flon
  • Red Lake
  • Sioux Lookout
  • Thunder Bay
  • Fort Frances

Kenora

The Standard Insurance Brokers Ltd.
Kenora

Winnipeg

The Standard Insurance Brokers Ltd.
Winnipeg

Creighton

The Standard Insurance Brokers (West) Ltd.
Creighton

Dryden

The Standard Insurance Brokers Ltd.
Dryden

Flin Flon

The Standard Insurance Brokers Ltd.
Flin Flon

Red Lake

The Standard Insurance Brokers Ltd.
Red Lake

Sioux Lookout

The Standard Insurance Brokers Ltd.
Sioux Lookout

Thunder Bay

The Standard Insurance Brokers Ltd.
Thunder Bay

Fort Frances

The Standard Insurance Brokers Ltd.
Fort Frances

We have assembled a number of insurance-related resources for the use of our clients. For additional information or clarification on any of the topics covered, please speak with a member of our broker team. Our knowledgeable staff will be happy to assist with any inquiries you may have.

Get in Touch for a Quote,
or Expert Advice on Best Coverage & Rates