Insurance Brokers in Thunder Bay

Settled on Lake Superior, Thunder Bay is home to more than 100,000 people, many of whom trust The Standard to find them the best coverage for their lifestyle. When you work with our team of experts, you’ll have somebody on your side to protect the things in your life that are most important.

In addition to local advice you can trust, The Standard has partnerships with some of the top national insurance providers, so you can be confident you’re getting the best coverage in Thunderbay at a value that is right for you.

Thunder Bay
The Standard Insurance Brokers Ltd.

102-920 Tungsten Street Thunder Bay, ON P7B 5Z6



We offer a comprehensive range of products and services, such as:

Homeowners Insurance

Protecting your home is a priority for The Standard. Your insurance policy will protect you from weather damage, theft, vandalism, and more. Keep your home, your valuables, and your family safe. When you work with us, our advisors will find you the best coverage for your needs at a price you’re comfortable with.

We offer a variety of insurance coverage options for the homeowners in Thunderbay, including:

  • Property Protection
  • Structure Coverage
  • Unattached Structure Coverage
  • Liability

Car and Auto Insurance in Thunder Bay

To operate a vehicle in Canada, you are required by law to have vehicle insurance. When you work with The Standard, you can feel confident knowing that our experts have your best interest in mind. We’ll ensure you’re covered against unforeseen costs and liability in the event of an accident. With a thriving residential and business sector, Thunder Bay residents rely on cars in their day to day life.

Choosing the right car insurance is tricky because no two drivers are alike. At The Standard Insurance, we customize our insurance to individual clients. We’ve been serving Canadian drivers for more than 120 years. As locals of Thunder Bay, we know the potential risks residents face on a regular basis. It’s important to us that our clients are safe on and off the roads.

Some of the types of vehicle protection provided through The Standard are:

  • Collisions
  • Emergency Services or Towing
  • Uninsured Driver Protection
  • Liability

Business Insurance

When running a business, it’s imperative that you protect yourself against liability, property damage, and mitigate risk. With so many unique challenges that come with owning a business, it can be daunting to know where to start. Trust The Standard when it comes to your Business Insurance; our experts have the knowledge, experience, and skills to get you the coverage you need at a price you can afford.

Business Insurance products from The Standard include:

Financial Services

It’s never too early to begin thinking about your future, whether it’s saving for retirement or ensuring you or your family will be taken care of if the worst happens. Our knowledgeable financial advisors in Thunderbay can assist you with setting yourself up for success for the future.

We can assist you with:

Specialty Insurance

The Standard offers a wide range of specialty insurance products to suit the needs of both individuals and businesses.

Specialty insurance products cover:

Travel Insurance

Your vacation should be exciting and worry-free, however that can quickly change if the unexpected happens and causes you financial strain. National medical benefits do not cover you when abroad, however a Travel Insurance policy can.

The Standard Insurance can help you secure Travel Insurance that covers:

  • Illness or Injury
  • Lost Luggage Replacement
  • Alternative Accommodations
  • Transportation

Now Offering Coverage Through CAA Insurance

The Standard Insurance is proud to offer coverage with CAA Insurance in Thunder Bay. CAA is one of the most trusted insurance providers in Canada. They offer comprehensive insurance services driven by a desire to protect Canadians.

Additionally, if you are a CAA Member, you can save up to 20% on your total premium excluding applicable taxes.

Contact our Thunder Bay office today for a quote from CAA and our other insurance markets.

Get Insurance from The Standard Insurance Today

Our team of insurance experts are available 24/7 to answer your questions or support you in the event of an emergency. We’re ready to find you the right coverage for your needs.

Call us at 1-844-969-8199 for a quote and to learn more about our insurance options.

Financial Services FAQs

As a leading insurance brokerage in Canada, we receive many questions about financial services and insurance products. Here, we have collected some of our most frequently asked questions to help you get a better understanding of financial planning.

The Standard Insurance FAQs
What does Thunder Bay home insurance cover?
How much does home insurance in Thunder Bay cost?
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